7 Steps To Improve Your Small Business Website
As a small business owner, it is so important to get people to your website. But you don’t just want anyone; you want the right people… people that are highly targeted, so you have the best chance of turning those leads into sales.
That is… take some action! That might be to pick up the phone and call you, find your address, book an appointment, or just to provide visitors with information about your business, products and services, you have to know what you want them to do, and make it easy for them.
You may have heard of the 3-second rule. If not, this is how long you have to tell a visitor to your site about what you do, the products and services that you provide, and convince them to stay on your site. If you don’t convey this information in 3 seconds, then they will click off your site and go somewhere else.
So with this in mind, and as promised, below are some great tips, tools, and strategies that, if implemented correctly, can have a huge difference in your rankings and conversions. So take the time to read through carefully, and get started on making some changes straight away to improve your small business website.
7 Ways to Improve Your Website Right Now!
1. Use keywords and keyword phrases
Check out the Google Keyword Planner Tool here. Simply log in with your Gmail login, and search for keywords that relate to your industry and location. This tool will tell you the number of searches performed on these keywords, and the competition, in your niche. Use these keywords and search terms to build up content on your site.
2. SEO your website
On-page and off page SEO, or Search Engine Optimisation, covers a huge range of tactics and techniques. But some small changes are relatively easy to implement and can be very effective. Check out our 7 Simple Tips to Improve Your SEO guide below for some quick and easy changes you can make.
3. Ensure your website is mobile responsive
A recent study showed that 88% of people used a smartphone to search for local businesses (source) This is how more and more of your customers are searching for products and services online. So it’s imperative that your website displays well on a mobile phone.
4. Easy to find contact details
Put your contact details on the home page and contact us page and always make sure this information is above the fold. Once again, make it easy for your customers to find the information they are after.
5. Have a simple clean layout
Use good quality images, and use easy-to-read fonts and colours on your website. We have all seen sites where the owner crams too much information onto a page, they use really small fonts forcing you to zoom in just to read it, colour combinations that make it hard to read, or images that overlap text or don’t compliment the content on the page. Make it visually attractive and uncluttered – think less is more.
Social proof is such a powerful tool. Use it to your advantage. Collect testimonials from happy clients and put them on your site. Provide proof to make it easy for people to know, like, and trust you.
7. Have a clear purpose and call-to-action on every page
Don’t just throw a lot of random information onto your website. Structure it so that it is clear what you want a visitor to do. Whether it is for them to call you, find your address, or to provide information (remember the 3-second rule?), make it easy and clear for visitors.
Bonus Tip: Not only is it important to make sure that your website works effectively, but also ensure that your back-end processes like reception, answering machines, voicemail, and email responses are working and are followed up in a timely manner… otherwise it doesn’t matter how much you improve your website. If your back-end doesn’t work, then the entire process falls over.
These points are just the tip of the iceberg, so remember, if you need any help with these or anything else to do with your website, you just don’t know where to start, or would like some advice with your digital marketing plan, we are here to help. Contact us today for a no-obligation chat.
1. Have a plan
Consider which page elements they’ll look at, what information they’ll read, and what offers they’ll convert on. Understanding this will assist you in developing a website that successfully nurtures leads throughout the sales funnel.
You can always interview your consumers if you’re having trouble compiling this information or if you don’t have a CRM that makes gathering it easier. Invite them to sit down for 15-30 minutes and answer a few questions.
Then, following this information, use it to map out your plan. This will assist you in determining the critical touchpoints of your website and the parts of your users’ sites that they frequent.
Tell Us Your Thoughts
Is your website looking a bit old? Well, you probably need a refresh as trends for website design are changing constantly. You don’t have to make dramatic changes but updating the colours, styles and artwork and bring a more modern feel to your website without breaking your business marketing budgets.
In this video tutorial, I will show you how to add Comments to your CSS files. This is useful when you have many developers working on a single project or you need to keep a note of what you changed for future reference.
Web development and design are arguably one of the most popular jobs coming to the online market thanks to the continuous rise of the internet along with more people seeking employment from home or online. When creating a website, you’d also want to keep in mind that the view of others always comes first, and you always want to ensure the viewers receive the best information or message possible.